A bedroom-pop success story, Zach Hurd AKA Bay Ledges came up in the comfort of his own quarters. Now equipped with proper studio equipment and the success of celebrated tours across North America, the indie artist hasn’t lost his cozy touch. Staying true to his homey sound, Bay Ledges’ latest single “Not Now Maybe Never” is a flighty delight with electronica aromas.

Marked by a low-slung, alt-pop beat and distorted falsetto vocals, “Not Now Maybe Never” is downright charming. The song drifts along to a casual R&B cadence officiating a marriage between music’s most dulcet genres. With a lo-fi vibe in its peripheral, Bay Ledges is nostalgic, warm, and ingenious on this can’t miss, lowkey-pop classic.